In a nutshell, CTR stands for “click-through rate” and is an important Facebook Ads metric that measures the percentage of “calls” or visits to a business’s ad page that resulted in a sale. A higher click-through rate means more people are actually visiting your Facebook ad, and more of those people are clicking through your ad to buy your goods or services. This number is often referred to as “CPM” or cost per thousand impressions, and it can have a significant effect on the success of a business’s online advertising efforts. But what exactly is this “magic number” that Facebook uses to determine a CTR for an ad? Check out The Review before reading this article.
Facebook has two ad formats that it uses to calculate click-through rates: one is called the static format, which Facebook offers only to advertisers who choose to use it, and the other is called the dynamic format, which is available to all advertisers who want to use it but who must first apply for approval. So what is the difference between the two? In the static format, each time your advertisement is displayed on Facebook it will already be running – it won’t “show” until you select “create a campaign” and then “start advertising.” This is a fairly effective way to run a campaign, since it lets you keep track of impressions and clicks that came after your ad first showed up. The dynamic format doesn’t allow you to do this, so you must either be willing to wait for Facebook to approve your campaign to run (which can take a while) or hire a dedicated click-through service to do the tracking for you.
To calculate your CTR for Facebook ads you simply need to divide your overall average click-through rate by the number of impressions your ads have run. That number is called your “Ctr” – we’ll go over how to get your car up, below. Keep in mind, though, that you should also consider the cost per click for each individual network – Google’s cost per click is different than Facebook’s.
What is a good CTR for Facebook ads? Ideally, the number of click-throughs you receive from each of your ads (the number of people who click through to buy your product after seeing your advertisement) should equal your bid price. And ideally, those people who do click through should do so because they’re interested in what you have to offer. Let’s say, for instance, that you’re selling a candle shaped like a football. If you placed your football shaped candle at a place where your target audience might be interested in finding information about a football, that would be a great place to place your Facebook ads!
But what if you’re not sure what your overall CTR will be? A good way to get an idea of your CTR, then, is to look at how your competitors are doing with their ads. Google, for example, tends to have a much higher CTR (click through rate) than its competitors. So, if you want to do well online, then you should aim to have a higher CTR than your competitors. This doesn’t mean that you can’t have a slightly lower CTR than them, though – given that there are many small differences between these ads, an overall average can be rather misleading.
So, how can you analyze your own ads to determine your “average ctr?” There are a few different methods you can use to get an idea of your CTR – but in general, you’ll want to use data that is generally representative of your target market. That means that, for example, you should only be looking at ads that are geared toward people who are searching for the same type of information as you. In other words, if you’re selling clothes, you wouldn’t want to advertise on a site where most men are looking for how to impress the ladies! The same thing goes for the types of ads you choose to run.
As it turns out, the best way to increase it is to use targeted keyword ads, and then optimize them to make sure that they bring in the right audience – the kind of audience that would, ideally, be willing to click on your ads in the first place. In my experience, the best way to do this is to use video ads. This is because videos tend to capture attention more effectively than text ads do, and they generally hold their own on different networks than do texts. YouTube, for example, tends to have better conversion rates than do most other social networks, for this very reason. You can also target specific demographics with video ads, which can be very effective, as opposed to trying to blanket the network with your ads. Video ads tend to also have a much higher CTR than text ads – although not by much, since there’s also the issue of quality – and you can always edit your video ad to make it less annoying to your viewers.
A good CTR, in other words, is the one where you spend as little as possible on each click and yet still make a profit – in terms of both clicks and conversions. Ideally, you want your cost per click (CPC) to equal your revenue per click, but you don’t want to spend as much as you need to on each individual click, either. This is why video ads are so preferable. When you really compare the costs of putting your affiliate ads on Facebook versus the revenue gained from those ads, video ads win every time!